Play Store & App Store listing preview and character counter
Write your app name, subtitle, short description and keywords – see live character counts, a store-style preview and instant checks for words Google Play rejects.
Live preview
Everything stays in your browser. Nothing is uploaded.
Google Play and App Store character limits (2026)
Use this table when you write or update your store listing. Both stores cut text that goes over the limit.
| Field | Google Play | Apple App Store | Used for search? |
|---|---|---|---|
| App name / title | 30 characters | 30 characters | Yes, on both stores – the strongest signal |
| Subtitle | – | 30 characters | Yes (App Store) |
| Short description | 80 characters | – | Yes (Google Play) |
| Promotional text | – | 170 characters | No – but you can change it any time |
| Full description | 4,000 characters | 4,000 characters | Google Play: yes · App Store: no |
| Keywords field | – | 100 characters | Yes (App Store, hidden from users) |
| What’s New / release notes | 500 characters | 4,000 characters | No |
How to write a store listing that ranks and converts
Your store listing does two jobs. It helps the store’s search engine understand what your app does, and it convinces a person to tap Install. This free tool checks the first job (length, banned words, keyword use) and shows you a live preview for the second.
1. Put your main keyword in the app name
On both Google Play and the App Store, the app name carries the most weight in search. Use your brand plus one clear keyword, for example “Fitly: Home Workout Planner”. Keep it under 30 characters so it is not cut on small screens.
2. Avoid words Google Play rejects
Google Play’s metadata policy does not allow words that suggest store performance or promotions in the app name, icon or developer name – such as best, #1, top, free, new or sale – and it does not allow emojis or repeated special characters there. The checker flags these for you before you submit.
3. Use the short description and subtitle as your one-line pitch
On Google Play the 80-character short description is the first text people read. On the App Store the 30-character subtitle does the same job and is indexed for search. Say what the app does and who it is for – not a slogan.
4. Do not waste App Store keyword space
The 100-character keywords field is hidden from users. Separate words with commas and no spaces, do not repeat words that are already in your app name or subtitle, and use singular forms. The checker shows duplicates and wasted characters.
5. Write the description for people, then for search
Google Play reads your full description for ranking, so mention your main features naturally a few times. Do not stuff keywords – Google can lower the ranking of listings that repeat the same word too often. Start with the benefit in the first lines, because most people never tap “more”.
6. Preview, then publish
Use the preview above to see how your name, subtitle and first lines look together. When you are happy, copy the text or download it as a .txt file and paste it into Google Play Console or App Store Connect.
Frequently asked questions
What is the character limit for a Google Play app name?
The app name (title) on Google Play can be up to 30 characters. The short description can be up to 80 characters and the full description up to 4,000 characters.
What are the App Store character limits?
On the Apple App Store the app name and subtitle can each be up to 30 characters, promotional text up to 170 characters, the description up to 4,000 characters and the keywords field up to 100 characters.
Which words are not allowed in a Google Play app name?
Google Play does not allow words that suggest store performance, price or promotion in the app name, icon or developer name, such as best, #1, top, free, new or sale. Emojis and repeated special characters are also not allowed.
Does the App Store description help with search ranking?
No. Apple uses the app name, subtitle and keywords field for search. The description and promotional text are for convincing users, so write them for people.
Is my text saved or uploaded?
No. The tool runs fully in your browser. Your text is only kept in your own browser so you do not lose it on refresh, and the icon you add is never uploaded.
Is this tool free?
Yes, it is free with no signup and no limits.
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